Is The Ladders Irresistible Or Irrational

Is The Ladders Irresistible Or Irrational Oooh, ah, la la la. Half-clothed men lying on an office floor in evocative poses.   Fully clothed (in office casual) men crawling on top of each other.   Women crawling (yes more crawling) or dancing on desks seductively, wind blowing through their hair.   Overactive wind machines. These images, overlaid upon a sultry â€Å"Oooh, ah, la la la† musical score, comprise a January 2011 television commercial from The Ladders.   It seems some effort was put into infusing this marketing piece with†¦Ã‚   ummm†¦Ã‚   political correctness?   The video is replete with intimations of gay relationships, interracial relationships, and Asian and Black successful careerists. But what’s politically correct about people seeking employment through sex appeal, regardless of how ridiculous it clearly is? I get it.   It’s a metaphor and it’s meant to be outrageous.   Come to The Ladders and we’ll create an â€Å"irresistible† image that will get you the job of your dreams.   But why would anyone want to work with a company that resorts to wacky sexual innuendo to gain clients who are climbing the corporate ladder? I also get that social media has blurred the distinction between private and public lives, and that employers might be able to view a prospect’s â€Å"relationship status† through a quick Facebook search.   Maybe sex and job search are no longer so far removed from each other as I would like to think.   Perhaps that’s a question for The Ladders.   I sent them a trackback so maybe theyll respond here. The small print in the video says â€Å"Be more attractive to $100K+ employers.†   One thing’s for sure, the folks in this commercial could use a LOT of help. I suppose that’s the point. Or perhaps this whole mockery is simply an attempt to create viral video. What do you think?   Is The Ladders irresistible?   Or just irrational?   Would you be more or less likely to hire The Ladders after seeing this commercial?   I would absolutely love to hear your opinions on this one! And if you want solid resume and cover letter help with just the right â€Å"pop† and appeal, consider The Essay Expert’s Resume and Cover Letter packages. Category:Job SearchBy Brenda BernsteinJanuary 10, 2011 6 Comments The Essay Expert says: January 10, 2011 at 12:14 pm James, you got me laughing! Thanks for the comment 🙂 Log in to Reply Judy Cullins says: January 10, 2011 at 6:03 pm Brenda, Thanks for this post.Ive seen this ad, and it was too bizzare for me. I like creativity, but this one went a little far for my palate. I think we all need more creativity in our ads and online promotions, so I take note of this idea. I use captch on my blog for business writing to include eBooks, online marketing, and web writing. I sometimes have trouble with it. Cheers, Judy Log in to Reply Hajra says: January 11, 2011 at 1:46 am Wackymore like awkward. It totally gives the wrong message. It might be hinting at You need to be sexually attractive to be hired. But then, isnt it sending out all the wrong vibesIs it all about your physical attraction or is there more to hiring and the likes. This ad doesnt air in my network (I live in the Middle East), but I wouldnt be surprised if it gets a record number of hits on You Tube. Its high time advertisers evaluate the social and psychosocial impact of their actions. Log in to Reply Rosanne Dingli says: January 11, 2011 at 2:53 am In my opinion, its a pun on the word attractive. These copywriters are rarely as deep as we think. Log in to Reply The Essay Expert says: January 11, 2011 at 8:32 am The Ladders website has copy to the tune of, Lying upside down half-clothed on your office desk wont get you a job. Want to make yourself attractive to employers? Sign up with The Ladders. I think the copywriters knew exactly what they were doing, and decided it was worth turning off a few people to get the publicity! Log in to Reply The Essay Expert says: January 18, 2011 at 11:47 pm Thanks for your great comment Tani! You have exactly the perspective and response The Ladders is going for. I actually agree with you (shhh dont tell my readers). Log in to Reply